Deeya Kotecha
Deeya Kotecha speaking in front of bookshelves, wearing a microphone.

GoodPharma

When there is bad pharma there is also good.

Behind every medicine is a collision of science, business, entrepreneurship, luck, incentives, and people.

Created by Deeya Kotecha, doctor, founder and investor.

Episode 01Eli Lilly logo1 hr 6 min

Eli Lilly · Part one

The race to make insulin

A family firm, a scientific partnership, and the challenge of turning a life-saving discovery into a medicine that could be made at scale.

Hosted by Deeya Kotecha

  • Insulin
  • Family business
  • Manufacturing
0:00 1 hr 6 min
Episode 02Amgen logo1 hr 5 min

Amgen

From biotech startup to big pharma

The discovery of EPO, the deals that kept a young company alive, and the blockbuster drugs that turned Amgen into a pharmaceutical giant.

Hosted by Deeya Kotecha & Rohan

  • EPO
  • Company building
  • Blockbusters
0:00 1 hr 5 min

Season one

  1. 01Eli LillyReleased
  2. 02AmgenReleased
  3. 03ModernaNext

Later this season

  • Genentech
  • Viagra
  • Statins
  • Antidepressants
  • Botox

How the stories are made

Research first. Narrative second.

  1. 01

    Start with the record

    Books, papers, primary sources, archives, and conversations with the people who were there.

  2. 02

    Follow the incentives

    The business story matters because incentives decide which ideas become medicines and who receives them.

  3. 03

    Keep the human scale

    Patients, clinicians, researchers, founders, and families remain at the center of every story.

Original Good Pharma artwork: six vintage medicine labels

Good Pharma · The founding essay

I am launching a podcast called Good Pharma

Read the story
Explore the writing