Eli Lilly · Part one
The race to make insulin
A family firm, a scientific partnership, and the challenge of turning a life-saving discovery into a medicine that could be made at scale.
Hosted by Deeya Kotecha
- Insulin
- Family business
- Manufacturing

When there is bad pharma there is also good.
Behind every medicine is a collision of science, business, entrepreneurship, luck, incentives, and people.
Created by Deeya Kotecha, doctor, founder and investor.
Eli Lilly · Part one
A family firm, a scientific partnership, and the challenge of turning a life-saving discovery into a medicine that could be made at scale.
Hosted by Deeya Kotecha
Amgen
The discovery of EPO, the deals that kept a young company alive, and the blockbuster drugs that turned Amgen into a pharmaceutical giant.
Hosted by Deeya Kotecha & Rohan
How the stories are made
Books, papers, primary sources, archives, and conversations with the people who were there.
The business story matters because incentives decide which ideas become medicines and who receives them.
Patients, clinicians, researchers, founders, and families remain at the center of every story.

Good Pharma · The founding essay